Inovasi Digital: Instagram sebagai Katalisator Kewirausahaan Islami
Authors
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Bilqis Shintarahayu
Universitas Hasanuddin, Indonesia
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Rd. Heri Solehudin
Universitas Muhammadiyah Prof. DR. HAMKA, Indonesia
Keywords:
Kewirausahaan, Instagram, Inovasi Digital, strategi pemasaranAbstract
Di era ekonomi dan bisnis Islami yang terus berkembang, platform digital menjadi kunci kesuksesan wirausaha. Studi ini mengkaji peran transformatif Instagram dalam meredefinisi kewirausahaan Islami dan dampaknya terhadap praktik bisnis berbasis syariah, khususnya strategi pemasaran digital. Instagram, sebagai platform media sosial berbasis visual, menjadi alat penting bagi wirausahawan Muslim untuk terlibat dengan audiens, mempromosikan produk halal, dan membangun hubungan komunitas sesuai prinsip Islam. Penelitian ini menggunakan pendekatan campuran, menggabungkan analisis kuantitatif metrik keterlibatan Instagram dengan penilaian kualitatif keselarasan konten dengan nilai-nilai Islam. Temuan kami menunjukkan bahwa Instagram tidak hanya menjadi alat pemasaran yang efektif biaya, tetapi juga sebagai media untuk mengekspresikan dan memperkuat prinsip ekonomi Islam. Penelitian ini memberikan wawasan berharga bagi akademisi, praktisi, dan pembuat kebijakan di bidang ekonomi dan bisnis Islami.
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