Enhancing UMKM Sales and Exports Through Product Labeling Support

Authors

  • Ahmad Sihabudin Rosyid Country of Ahmad Sihabudin Rosyid Universitas Ma'arif Lampung, Indonesia
  • Ahmad Ihzal Mustofa Country of Ahmad Ihzal Mustofa Universitas Ma’arif Lampung, Indonesia
  • Ajeng Khori Alfani Country of Ajeng Khori Alfani Universitas Ma’arif Lampung, Indonesia
  • Bayu Putra Country of Bayu Putra Universitas Ma’arif Lampung, Indonesia
  • Irna Nissa Nur Aisyah Country of Irna Nissa Nur Aisyah Universitas Ma’arif Lampung, Indonesia
  • Maiyuni Nirmala Country of Maiyuni Nirmala Universitas Ma’arif Lampung, Indonesia
  • Ressa Amara Country of Ressa Amara Universitas Ma’arif Lampung, Indonesia
  • Rizki Maulana Saputra Country of Rizki Maulana Saputra Universitas Ma’arif Lampung, Indonesia
  • Sahrul Munir Country of Sahrul Munir Universitas Ma’arif Lampung, Indonesia
  • Ummu Maghfiroh Country of Ummu Maghfiroh Universitas Ma’arif Lampung, Indonesia
  • Wahid Abdul Majid Country of Wahid Abdul Majid Universitas Ma’arif Lampung, Indonesia
  • Mai Zuniati Country of Mai Zuniati Universitas Ma’arif Lampung, Indonesia
https://doi.org/10.61650/jip-dimas.v2i2.572

Keywords:

Sales , Export , Turnover Kelanting Product, Labeling UMKM

Abstract

This community service initiative assists SMEs in Desa Raman Fajar with product labeling to enhance sales turnover and export potential. The underlying issue is business owners' lack of awareness and understanding regarding the importance of product labeling as a branding strategy. Labels serve as the product's identity, providing essential information about the origin and manufacturer, thereby increasing consumer trust and market reach. The service employs the Asset-Based Community Development (ABCD) method, leveraging local resources such as cassava to empower local businesses. The partnership involves a related business owner in Dusun 8, Desa Raman Fajar. The community service results indicate a significant increase in the partner's knowledge of labeling and branding strategies. The partner actively participated in the labeling process from start to finish, demonstrating enthusiasm and commitment. Data collection involved direct observation and interviews with a single business subject, while data analysis utilized qualitative approaches to assess improvements in branding knowledge and business outcomes. As a result, the business owner reported a 20% increase in sales turnover within three months of implementing the new labeling strategy, showcasing the initiative's effectiveness. This research highlights the critical role of product labeling in enhancing SME visibility and competitiveness in local and export markets.

Downloads

Download data is not yet available.

References

Ahmed, M. Z., & Mahesh, C. (2021). A weight based labeled classifier using machine learning technique for classification of medical data. Revue d’Intelligence Artificielle, 35(1), 39 – 46. https://doi.org/10.18280/ria.350104

Al-Taee, Y. H., & Kashkooul, H. M. A. (2023). The dogmatic customer as a mediating variable between brand trust and marketing inspiration. Revenue Journal: Management and Entrepreneurship, 1, 18–24.

Ardiana, E. I., Suryono, J., Gama, B., & Setyo, B. (2024). Utilization of Instagram@ posaja_sragen for Marketing Communication to Promote PT Pos Indonesia Sragen Products. Revenue Journal: Management and Entrepreneurship, 1, 63–81.

Aryaseta, A. W., Rosidah, I., Cahaya, V. E., Dausat, J., & Darmayanti, R. (2023). Digital Marketing: Optimization of Uniwara Pasuruan Students to Encourage UMKM" Jamu Kebonagung" Through Branding Strategy. Jurnal Dedikasi, 2, 13–23.

Belharbi, S., Ayed, I. Ben, McCaffrey, L., & Granger, E. (2023). TCAM: Temporal Class Activation Maps for Object Localization in Weakly-Labeled Unconstrained Videos. Proceedings - 2023 IEEE Winter Conference on Applications of Computer Vision, WACV 2023, 137 – 146. https://doi.org/10.1109/WACV56688.2023.00022

Edwards, A., & Ahn, H. (2024). Rethinking English in Education: The Paradoxes of Labelling the “Other.” Changing English: Studies in Culture and Education, 31(1), 28–42. https://doi.org/10.1080/1358684X.2023.2270918

Eryadi, R. A. (2020). Critical success factors for business intelligence implementation in an enterprise resource planning system environment using dematel: A case study at a cement manufacture company in Indonesia. Journal of Information Technology Management, 12(1), 67–85. https://doi.org/10.22059/JITM.2020.296055.2460

Fuentes, J., Aguilar, J., Montoya, E., Hoyos, W., & Benito, D. (2023). Explainability Analysis of the Evaluation Model of the Level of Digital Transformation in MSMEs based on Fuzzy Cognitive Maps. CLEI Eletronic Journal (CLEIej), 27(2). https://doi.org/10.19153/cleiej.27.2.2

Goel, A., Fernando, B., Keller, F., & Bilen, H. (2022). Not All Relations are Equal: Mining Informative Labels for Scene Graph Generation. Proceedings of the IEEE Computer Society Conference on Computer Vision and Pattern Recognition, 2022-June, 15575 – 15585. https://doi.org/10.1109/CVPR52688.2022.01515

He, J., Wang, Y., Dou, S., Liu, X., Zhang, S., Liu, G., & Hnatowich, D. (2010). Affinity enhancement pretargeting: Synthesis and testing of a 99mTc-labeled bivalent MORF. Molecular Pharmaceutics, 7(4), 1119 – 1124. https://doi.org/10.1021/mp9002909

Hendarto, T., Haanurat, A. I., & Dhakal, A. (2023). Does TQM affect Indonesian food sector production efficiently? Revenue Journal: Management and Entrepreneurship, 1, 44–50.

Hikmah, N., Febriantina, S., & Sariwulan, T. (2024). THE ROLE OF SOCIAL MEDIA USE, KNOWLEDGE SHARING, AND INTRINSIC MOTIVATION ON STUDENT CREATIVITY. AMCA Journal of Education and Behavioral Change, 1.

Hoarau, A., Thierry, C., Martin, A., Dubois, J.-C., & Le Gall, Y. (2023). Datasets with Rich Labels for Machine Learning. IEEE International Conference on Fuzzy Systems. https://doi.org/10.1109/FUZZ52849.2023.10309672

Kohardinata, C., Junianto, Y., Widianingsih, L. P., & ... (2023). Pengaruh Literasi Teknologi Informasi dan Komunikasi (TIK) terhadap Pinjaman P2P di Indonesia. Jurnal Pendidikan …, 7, 2689–2695.

Kulkarni, A. V., Joseph, S., & Patil, K. P. (2024a). Artificial intelligence technology readiness for social sustainability and business ethics: Evidence from MSMEs in developing nations. International Journal of Information Management Data Insights, 4(2). https://doi.org/10.1016/j.jjimei.2024.100250

Kulkarni, A. V., Joseph, S., & Patil, K. P. (2024b). Artificial intelligence technology readiness for social sustainability and business ethics: Evidence from MSMEs in developing nations. International Journal of Information Management Data Insights, 4(2). https://doi.org/10.1016/j.jjimei.2024.100250

Kusumawati, I. R., Sah, R. W. A., & Hussain, N. (2023). Internalizing Islamic Religious Education Values will" increase" high school religious culture. AMCA Journal of Religion and Society, 2.

Kuswardarni, Y., & Sari, F. M. (2022). Translation quality on product label from English into Indonesian. Amca Journal of Community Development, 2, 55–60.

Lee, C.-W., Fang, W., Yeh, C.-K., & Wang, Y.-C. F. (2018). Multi-label Zero-Shot Learning with Structured Knowledge Graphs. Proceedings of the IEEE Computer Society Conference on Computer Vision and Pattern Recognition, 1576 – 1585. https://doi.org/10.1109/CVPR.2018.00170

Mehri, H., Lemlouma, T., & Montavont, N. (2021). A Hierarchical Multi-label Classification of Multi-resident Activities. Lecture Notes in Computer Science (Including Subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics), 13113 LNCS, 76 – 86. https://doi.org/10.1007/978-3-030-91608-4_8

Moussa, A., Fournier, S., Mahmoudi, K., Espinasse, B., & Faiz, S. (2021). Spatial role labeling based on improved pre-trained word embeddings and transfer learning. In W. J., S. W., T. C., Z.-M. C., H. R.J., J. L.C., & J. L.C. (Eds.), Procedia Computer Science (Vol. 192, pp. 1218 – 1226). Elsevier B.V. https://doi.org/10.1016/j.procs.2021.08.125

Mulyaningrum, R. (2023). Perlindungan hukum adalah perlin-dungan terhadap harkat dan martabat , serta pengakuan atas hak-hak asasi manusia yang dimiliki oleh subyek hukum berdasarkan ketentuan hukum dari kesewenangan atau sebagai kumpulan peraturan atau kaidah yang akan dapat mel. Prosiding Seminar Nasional Cendekia Peternakan 2 Tema “Stategi Sub Sektor Peternakan Untuk Menghadapi Isu Resesi Global.

Murugan, M., & Prabadevi, M. N. (2023). IMPACT OF INDUSTRY 6.0 ON MSME ENTREPRENEUR’S PERFORMANCE AND ENTREPRENEUR’S EMOTIONAL INTELLIGENCE IN THE SERVICE INDUSTRY IN INDIA. Revista de Gestao Social e Ambiental, 17(4). https://doi.org/10.24857/rgsa.v17n4-007

Pontier, J.-M., VallÉe, N., Ignatescu, M., & Bourdon, L. (2011). Pharmacological intervention against bubble-induced platelet aggregation in a rat model of decompression sickness. Journal of Applied Physiology, 110(3), 724 – 729. https://doi.org/10.1152/japplphysiol.00230.2010

Purwanto, U. S., Sujiwo, A. S., & Susanti, M. (2023). Analysis of supporting factors of the successful implementation of green manufacturing for Indonesian Manufacturing SMEs. AMCA Journal of Science and Technology, 1, 13–19.

Putriani, E., & Mujahidin, A. (2023). Cassava Donuts: Community Economic Empowerment Through Making and Marketing. Jurnal Inovasi Dan Pengembangan Hasil Pengabdian Masyarakat, 1, 1–7.

Rajeswar, S., Rodriguez, P., Singhal, S., Vazquez, D., & Courville, A. (2022). Multi-label Iterated Learning for Image Classification with Label Ambiguity. Proceedings of the IEEE Computer Society Conference on Computer Vision and Pattern Recognition, 2022-June, 4773 – 4783. https://doi.org/10.1109/CVPR52688.2022.00474

Shi, F., Zhu, P., Zhou, X., Yuan, B., & Fang, Y. (2020). Network attack detection and visual payload labeling technology based on Seq2Seq architecture with attention mechanism. International Journal of Distributed Sensor Networks, 16(4). https://doi.org/10.1177/1550147720917019

Sudiantini, D., Rizky, P. P., & Hazarika, A. (2023). Digital economy and financial inclusion in reviving the national economy: A Management Strategy. Revenue Journal: Management and Entrepreneurship, 1, 64–75.

Suharsiwi, S., Rachmawati, N. I., Dehham, S. H., & Darmayanti, R. (2023). “DINO Vs. DINI†educational game to increase children’s cognitive abilities—what are its level elements? Delta-Phi: Jurnal Pendidikan Matematika, 2, 107–112.

Sungkawati, E., Safitri, N. D., & Afolaranmi, A. O. (2023). Product life cycle techniques: SMEs maintenance strategies. AMCA Journal of Community Development, 2.

Tricahyono, W., Hidayati, A., Galuh, A., Laela, E., & Widiyahseno, B. (2024). Potential of Bumdes of Wates Village, Jenangan district in the culinary sector. Jurnal Inovasi Dan Pengembangan Hasil Pengabdian Masyarakat, 1.

Turpin, D., Wang, L., Tsogkas, S., Dickinson, S., & Garg, A. (2021). GIFT: Generalizable Interaction-aware Functional Tool Affordances without Labels. In S. D.A., T. M., & H. M.A. (Eds.), Robotics: Science and Systems. MIT Press Journals. https://doi.org/10.15607/RSS.2021.XVII.060

Wang, X., Wu, Z., Lian, L., & Yu, S. X. (2022). Debiased Learning from Naturally Imbalanced Pseudo-Labels. Proceedings of the IEEE Computer Society Conference on Computer Vision and Pattern Recognition, 2022-June, 14627 – 14637. https://doi.org/10.1109/CVPR52688.2022.01424

Workman, S., Hadzic, A., & Rafique, M. U. (2023). Handling Image and Label Resolution Mismatch in Remote Sensing. Proceedings - 2023 IEEE Winter Conference on Applications of Computer Vision, WACV 2023, 3698 – 3707. https://doi.org/10.1109/WACV56688.2023.00370

Wu, Z., Yang, D., Lei, Y., Xie, H., Tang, M., & Li, M. (2024). Labelrepair: Sequence Labelling for Compilation Errors Repair. Proceedings - 2024 IEEE International Conference on Software Analysis, Evolution and Reengineering, SANER 2024, 860 – 871. https://doi.org/10.1109/SANER60148.2024.00094

Zhang, K., Zhang, D., Wu, L., Hong, R., Zhao, Y., & Wang, M. (2024). Label-aware debiased causal reasoning for Natural Language Inference. AI Open, 5, 70 – 78. https://doi.org/10.1016/j.aiopen.2024.02.001

Labeling Produk

Published

2024-06-20

How to Cite

Rosyid, A. S., Mustofa, A. I., Alfani, A. K., Putra, B., Nur Aisyah, I. N., Nirmala, M., … Zuniati, M. (2024). Enhancing UMKM Sales and Exports Through Product Labeling Support. Jurnal Inovasi Dan Pengembangan Hasil Pengabdian Masyarakat, 2(2), 208–218. https://doi.org/10.61650/jip-dimas.v2i2.572

Most read articles by the same author(s)

Similar Articles

1 2 3 > >> 

You may also start an advanced similarity search for this article.