SUNGKAWATI, Endang; NOVITASARI, Dwi Rizki; HAMAD, Salah Ben. Viral Marketing: Mixue the King of Snow Ice Cream—How does this franchise affect the market?. Revenue Journal: Management and Entrepreneurship, [S. l.], v. 1, n. 2, p. 142–150, 2023. DOI: 10.61650/rjme.v1i2.274. Disponível em: https://journal.assyfa.com/index.php/rjme/article/view/274. Acesso em: 5 jul. 2025.