MUSLIHUN, Muslihun. Digital Social Proof and Skincare Purchase Intention: Examining The Role of Online Customer Reviews and Ratings among Generation Z on Tiktok Shop. Revenue Journal: Management and Entrepreneurship, [S. l.], v. 3, n. 2, p. 105–116, 2025. DOI: 10.61650/rjme.v3i2.1278. Disponível em: https://journal.assyfa.com/index.php/rjme/article/view/1278. Acesso em: 24 aug. 2026.