JOURNAL OF INNOVATION AND DEVELOPMENT OF COMMUNITY SERVICE RESULTS

e-ISSN 3025-2334

Vol 1(2), December 2023, 90-97
DOI: https://doi.org/10.61650/jip-dimas.v1i2.234
a s s yf a . c o m

Social entrepreneurship management: PKK moms' poverty
alleviation strategy
Dian Sudiantini1, Wowon Priatna 2, and Kardinah Indrianna Meutia 3
1, 2, 3 Iuniversitas Bhayangkara Jakarta Raya, Indonesia
* Corresponding author: dian.sudiantini@dsn.ubharajaya.ac.id

ABSTRACT: The women affiliated with the PKK, who are participants in the cooperation

KEYWORDS
Management Strategy
PKK mother
Poverty Alleviation
Social Prenuer

SUBMITTED:09/28/2023
REVISED: 10/15/2023
ACCEPTED: 10/20/2023

program known as PKM, originate from the village of Rancanumpang Gedebage, located
in Bandung City, West Java. To begin with, it is evident that there exists a notable
absence of excitement among mothers associated with the PKK. The subject under
consideration concerns the motivation of individuals in corporate management and
entrepreneurship. These individuals may also be driven by the desire to secure
employment opportunities with external entities. The instructional methods include
lectures, presentations, demonstrations, and interactive sessions addressing inquiries.
The participation of PKK women in the service project in Rancanumpang Gedebage,
Bandung City, West Java, is expected to contribute to poverty reduction through
improving family economic conditions and utilizing local community resources,
employing the social entrepreneur management strategy.
© The Author(s) 2023.

1. INTRODUCTION
It is incumbent upon the government to meet the
needs and desires of the populace. Poverty is a
prominent and urgent issue in present-day society
(Dewi, 2023; Sitorus et al., 2021; Sudiantini et al., 2023).
Poverty is characterized by complex causes (Hashanah,
2022), including economic constraints (Yunita et al.,
2021) and social (Maliki & Nashrudin, 2021), cultural
(Putri et al., 2023), and political influences (Moeljarto,
1994).

aspiration for society to overcome the challenges posed
by poverty (DeRigne, 2017; Sudarman, n.d.). The
objective is to transform individuals burdened by
societal stigmatization into valuable resources that
actively enhance community well-being and foster the
nation's economic advancement (Acs, 2018; Sholihah,
2022; Yin, 2019). Given the challenges above, Indonesia
must undertake concerted endeavors to eliminate
poverty effectively.

Poverty arises from the inability of certain persons
to adequately organize their lives in a manner that
fulfills fundamental criteria of human well (Aliah et al.,
2022; Prayetno et al., 2023; Yuniati et al., 2021). Poverty
can be understood as residing in circumstances that are
inadequate to meet the essential prerequisites for a
satisfactory standard of living (Mandra et al., 2022;
Rachmawati, 2021; Wantu et al., 2023). These
prerequisites encompass various facets, including
acceptable living conditions, employment prospects,
access to healthcare and education, and a sufficient level
of income (Fitriyah & Ariadi, 2021; Foster, 2021;
Korkmaz, 2020).

The initial Sustainable Development Goal (SDG)
focuses on eradicating poverty. This objective is a
collaborative endeavor between the Indonesian
government and several United Nations member states
(Nazarova, 2020; Reinertsen, 2019). Its overarching aim
is to guarantee everyone's universal access to
prosperity and peace by 2030. The attainment of the
Sustainable Development Goals (SDGs) necessitates
more than mere governmental endeavors; it demands
tangible action and active participation from many
segments of society, according to the Ministry of
National Development Planning (Neumeyer, 2019a,
2019b; Thompson, 2020).

From an economic standpoint, there is an

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Sudiantini et al., ││ Social Entrepreneurship management...

When tackling poverty concerns, it is crucial to
cultivate a holistic comprehension and precisely
ascertain the fundamental elements contributing to
poverty (Vamvaka, 2020). Poverty is frequently
defined as the condition in which persons have
limitations in meeting their fundamental needs.
Addressing poverty through regional autonomy
involves promoting inclusive and sustainable poverty
reduction initiatives. These initiatives involve diverse
stakeholders, including government institutions, nongovernmental organizations, and the local
community.
Integrating an entrepreneurial mindset holds
significant importance within modern society
(Malecki, 2018; Qian, 2018). Social entrepreneurship
has been recognized as a strategic approach to tackle
social problems and alleviate poverty effectively
(Reuber, 2018; Vuorio, 2018). Social entrepreneurs
leverage their entrepreneurial skills to tackle social
challenges, focusing on welfare, education, and
health, thereby contributing to social change (Dias,
2019; Leksono & Sungkawati, 2019). The
proliferation of social entrepreneurs in Indonesia is
supported by the common notion that they present a
feasible approach to tackling societal issues.
The government's strategy to tackle economic
difficulties within communities is providing support
and resources to PKK groups, as indicated by the
findings of the 2018 BPS calculation (Indah & Wardi,
2022). The government is implementing community
empowerment and independence initiatives to
improve its residents' economic well-being.
Numerous laws and legislation about communal
matters were implemented notably Government
Regulation No. 72 of 2005. Implementing Law
Number 6 of 2014, which pertains to Villages,
represents notable progress and fosters a renewed
hope for revitalizing rural regions. The
implementation of Law No. 6 of 2014 concerning
villages provides village governments with enhanced
autonomy in the execution of village-related matters.
Eliminating poverty requires implementing
empowerment measures that prioritize fulfilling
women's roles in meeting their families' needs. The
promotion of economic growth through the
empowerment of women involves a range of essential
factors. One notable component pertains to women’s

empowerment through education and training,
facilitating their active participation in bolstering and
maintaining their family's economic prosperity. This
objective is accomplished by locally processing items,
so meeting the needs of one's household without
necessitating supplementary acquisitions.
Promoting women's empowerment through the
collaboration and utilization of the PKK (Aini, 2022;
Maleachi et al., 2023; Sukmawati, 2020), the women's
organization network is expected to contribute to
poverty alleviation significantly. Furthermore,
alongside the extensively organized structure of the
PKK, its activities have also seen institutionalization
and assimilation into the social fabric of the
population. The participation of women associated
with the PKK in Rancanumpang Gedebage, a specific
area within Bandung City, West Java, primarily
revolves around engagements within the local
community. The Gedebage sub-district comprises a
total of 14 groups affiliated with the PKK. One of the
variables contributing to the increase in poverty rates
is the upward trend in the cost of essential goods and
services, demonstrating a negative correlation with
household income. One approach that has been
proposed entails bestowing greater authority upon
the PKK organization. The predicted economic
advantages linked to the empowerment of the PKK
group are expected to facilitate the socio-economic
hardships experienced by the impacted households.
However, the efficacy of the acts undertaken by
PKK moms is limited as a result of the inadequate
knowledge held by members of the PKK. The primary
activities of the PKK predominantly involve monthly
events, such as regular social meetings, which are
continuously arranged annually. Furthermore,
money and infrastructure are scarce and allocated
towards the development of initiatives managed by
mothers associated with the PKK.

2. METHOD
The method for implementing activities was
carried out at Rancanumpang Gedebage, a locality
within Bandung City in the West Java province. This
particular activity is specifically designed for moms
associated with the PKK organization. It illustrates six
distinct stages, as illustrated in Figure 1 (Putriani &
Mujahidin, 2023).
Skills
training

Conclusi
ons

Training
PKK
moms'
Assistan
ce

Analyze
s
Activity
reportin
g

Figure 1. is designed explicitly for moms associated with the PKK organization.

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Figure 1 depicts the implementation of operations
in Rancanumpang Gedebage, Bandung City, West
Java, explicitly targeting the PKK women. The initial
phase of these activities involved providing skills
training. Skills training in product production
encompasses instruction in developing items with
high-selling value and exceptional quality, enhancing
the prospects of successful partnerships. Another
aspect to consider is implementing motivational
training and developing entrepreneurial managerial
abilities (Karunia et al., 2023; Saputri et al., 2023;
Tricahyono et al., 2023). The second activity involves
a training program that enhances participants'
motivation for entrepreneurship and business
management proficiency (Febrian et al., 2023;
Kusnawan et al., 2023; Putra et al., 2023). This
training encompasses various components such as
motivational training, introduction to social
partnership, business plan development, operations
and
production
management,
marketing
management, financial management, and basic
accounting.
The ultimate phase entails instruction in utilizing
information and communication technology (ICT) for
marketing purposes. This activity aims to enhance
knowledge and comprehension regarding the
efficacy of ICT marketing (Giovani et al., 2023;
Mujahidin et al., 2023; Rizdania et al., 2023). This
encompasses an overview of ICT and internet-based
social media networking, the development of blogs,
the utilization of ICT for online marketing, and the
execution of transactions in online marketing.
The training program aims to provide participants
with the necessary support to enhance their
understanding and application of knowledge and
managerial abilities. Additionally, the program aims
to facilitate the analysis of market potential and the
development of business strategies that are practical
and relevant. This study focuses on the design,
construction, and management of joint ventures
within social entrepreneurship, specifically on
operations carried out by the PKK. This encompasses
several stages, including planning, production
processes, marketing strategies, establishment of
mechanisms, and implementation of business profitsharing systems.
The fourth stage entails the process of Activity
Reporting, followed by the fifth stage, involving the
execution of various analyses of the outcomes of the
activities. These studies aim to derive insights to
inform and facilitate improvements in future
community service endeavors.

3. RESULTS AND DISCUSSION
The planned PKM activities addressing poverty
through social entrepreneurship for PKK groups in
the Gedebage subdistrict of Bandung City are
scheduled for August 27, 2023. The activities
commence at 08:00 and conclude at noon WIT. The

event commenced with the assembly of participants
at the Gedebage sub-district hall, located in Bandung
City, West Java. This location also functioned as the
designated training facility for the activity. The class
was attended by a total of 38 individuals, namely,
comprising women affiliated with the PKK
organization in Gedebage District, located in Bandung
City, West Java.
In the initial phase, referred to as the Pre-Test
stage, participants were invited to discuss their prior
business experiences, their level of knowledge about
leveraging location potential for business
development,
and
their
understanding
of
entrepreneurship. This discussion preceded the
commencement of the training program aimed at
enhancing
the
economy
through
social
entrepreneurship. The individual at the forefront of
this initiative, a socialpreneur, has devised a strategic
approach to address the issue of poverty in Indonesia
(Darmayanti et al., 2023; Nisa et al., 2023;
Utaminingsih et al., 2023). In addition, the growing
body of research and literature on entrepreneurship
specifically addresses the issue of empowerment and
enhancement of human resources.
The production of diverse flavors of banana
chips using uncomplicated and high-quality
ingredients has emerged as a distinguishing
characteristic of the home sector that exerts a
beneficial influence on the local community
(Handayani et al., 2023; Lestari et al., 2023; Zahroh et
al., 2023). It is worth noting that this phenomenon
demonstrates individuals' capacity to establish and
operate their enterprises, presenting a viable
approach to mitigating poverty by enhancing their
socioeconomic conditions (Junaidi et al., 2021;
Rohmana & Senjana, 2022; Sari et al., 2021). Kindly
refrain from ceasing your actions at that point. To
engage in social entrepreneurship, individuals must
be able to effectively support small enterprises'
growth while concurrently expanding their impact
within the community by providing individuals with
the willingness and capability to establish their
enterprises with outreach initiatives and fostering an
environment conducive to innovation. The
implementation
of
entrepreneurship-focused
training has the potential to facilitate significant
growth and development in various domains. In
addition to the points above, it is imperative to
consider the promotional components.
Subsequently, during the second phase,
individuals who took part in the training program.
The participants were provided with two critical
resources about the enhancement of the economy
through the practice of social entrepreneurship. The
initial document discussed the strategic utilization of
local resources to initiate a commercial venture, while
the subsequent material focused on integrating
information and communication technology (ICT) in
product marketing. These two resources are
structured sequentially to equip participants with the
necessary knowledge and skills to initiate and
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advance a business venture. Subsequently,
participants will be presented with material about
utilizing ICT in product marketing. During its
execution, the participants exhibited high
engagement and enthusiasm in their reception of the
content, persisting until its entirety.
Subsequently, during the third phase, referred
to as the Post-Test, the collective outcomes of the
participants after receiving the training indicated a
comprehensive grasp of the concepts of enhancing
the local economy through social entrepreneurship.
Following their participation in the workshop,
attendees have generated numerous ideas that will
promptly be pursued to establish novel company
ventures. These initiatives hold the potential to
benefit other communities, aligning with the
principles of social entrepreneurship.
Efforts to enhance the economy involve
implementing strategies to enhance the economic
empowerment of impoverished households, which
encompasses augmenting their income levels and
addressing non-economic factors. The advent of
social entrepreneurship, also known as social
partnership, signifies the imperative to foster social
change to generate enduring and advantageous
transformations. The manifestation of a social
entrepreneurial mindset among women associated
with the PKK organization has the potential to
address familial requirements. Additionally, it can
promote and sell processed goods from an economic
standpoint.
Socialpreneurs utilize their business abilities to
address social issues, focusing on welfare, education,
and health (Aryaseta et al., 2023; Sodik & Maulina,
2021; Triono et al., 2023). The growth of social
entrepreneurs in Indonesia is facilitated by the
prevailing idea that they offer a viable solution to
address societal challenges.
The service above has been successfully
implemented in two sub-districts, Rancanumpang
and Gedebage, located in Bandung City, West Java.
The service is titled "PKM Poverty Alleviation
Through Social Preneur Management Strategies for
PKK Groups." The success of this initiative may be
attributed to its ability to enhance public awareness
regarding the enhancement of the economy through
the practice of social entrepreneurship. The program
witnessed a significant degree of community
engagement and enthusiasm, which in turn
contributed to the acquisition of novel insights for
service implementers addressing the challenges
associated with service implementation in the
Rancanumpang sub-district, Gedebage sub-district,
Bandung City, West Java.
Based on the findings derived from the
discussions conducted with the participants involved
in this activity, it is evident that out of the total of 38
members affiliated with the PKK (Women's
Empowerment and Family Welfare) in the

Rancanumpang and Gedebage sub-districts of
Bandung city, located in the province of West Java, a
mere 5 participants have initiated entrepreneurial
endeavors within the confines of the Rancanumpang
sub-district, Gedebage sub-district, Bandung city,
West Java. One of the contributing factors to the
limited entrepreneurial activities undertaken by PKK
women is their insufficient understanding of business
initiation and management. In addition to the point
above, there is a requirement for more capital.
One potential approach to addressing poverty
involves enabling moms associated with the PKK
(Kurdistan Workers' Party) to establish businesses
and generate money. This strategy aims to enable
these women to actively contribute to enhancing their
family's
economic
well-being.
Social
entrepreneurship encompasses a broader range of
objectives, extending beyond individual and familial
influence to encompass the ability to impact and
empower adjacent communities positively.
The progressive resolution of poverty can be
achieved by cultivating an entrepreneurial mindset
within society. The government's involvement can
facilitate the enhancement of the economy through
grassroots efforts, such as implementing empowering
policies to assist business groups in their operational
activities. This service initiative aims to engage PKK
women in efforts to mitigate poverty by actively
improving their family's economic situation and
leveraging the resources available within their local
community, per the principles of social mobilization.
Social entrepreneurship activities, widely
recognized as a viable approach to addressing
poverty, have the potential to serve as a practical
option for addressing challenges in Indonesia, a
nation undergoing development. The proposed
solution demonstrates efficacy and presents
socialpreneurship as a viable approach for poverty
alleviation, with the potential for measurable
outcomes through its well-structured and systematic
implementation. In light of the prevailing issue of
poverty, the comprehensive resolution of this
problem necessitates our concerted efforts in
facilitating
education
to
enhance
public
consciousness.
According to (Loarne-Lemaire, 2017), to build
sustainable programs, the government must actively
engage and involve the community in a participatory
manner. The issue of poverty in Indonesia remains
unresolved and encompasses negative and positive
implications that need exploration and development.
Given that poverty is a societal problem, it is crucial
to consider the potential benefits it may offer
alongside the challenges it presents. One potential
good outcome that might be fostered and harnessed
is the rise of social entrepreneurship, sometimes
referred to as socialpreneurship. This statement
asserts that adopting the socialpreneur approach is a
viable strategy and solution for addressing the
situation.
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4. CONCLUSION
This PKM empowers women (PKK mothers) to
fight poverty. Several things can be deduced from
activity results: The development of partner PKK
members' talents and actions to produce economic
products; PKK members in Gedebage District,
Bandung City, West Java, can create some domestic
goods
to
minimize
consumption
prices.
Development of entrepreneurial management skills.
PKK initiatives boost partner PKK members'
entrepreneurial
motivation
and
selfentrepreneurship.
This community service activity should
produce output, including Reducing home product
consumption expenses for PKK moms in Gedebage
District, Bandung City, West Java. Formation of social
entrepreneurs for PKK RW moms in Gedebage
District, Bandung City, West Java, to supplement PKK
families' income. PKK produces marketable home
and convection items in Gedebage District, Bandung
City, West Java.
Training participants have entrepreneurship
and product marketing management skills.
Participants are driven to start and grow small and
medium businesses?”.

5.

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